Generation Z — those born in the mid-90s through to at least the mid 2000s — are the next wave of customers. For many businesses, Gen Zers already make up the majority of their client base, so knowing how to reach and engage them on social media is critical for long-term success.
The problem is that this young generation can be perplexing and hard to define. Fluidity of lifestyle and priorities mean they don’t respond to traditional marketing like Gen X, and they aren’t as concerned with labels and experiences as Millennials.
Join our webinar and learn:
- What makes this younger generation so different, even from Millennials
- Why authenticity, collaboration and complex storytelling are so important in reaching Gen Z individuals
- Insights about Gen Z's media consumption and social media habits
- Tips and best-practices to reaching Gen Z audiences with ads on Snapchat, Instagram, Facebook and Twitter.